How can I increase my open rate in email marketing?

Email marketing is still as relevant as it ever was, but it might be a bit tricky to increase your open rate and engage subscribers. There are a few main keys to helping improve your open rate.

Choose the Right Time and Day to Send Email

One of the best ways to reach your audience and get them to read your emails is to select the right time and day of the week to send emails. This will depend largely on the industry and its corresponding customers. You should do what you can to learn about your audience's email habits and send emails when they're likely to be read. Otherwise you're wasting your time.

Write an Attractive Subject Line

The subject line is the gate to your email. An unappealing and boring gate won't get anyone eager to see what's beyond it. This is why a subject line is so important. It doesn't matter how much research and time you put into the email itself if people don't like the subject.

The ideal subject line is a short 2-3 word title or catchy phrase. You can experiment to see which subject lines result in the most openings, including variations of capitalization and punctuation, along with general wording.

Make a Recognizable "From" Name

Once you've attracted readers with great subject lines and content, they should be able to recognize emails from your company through the familiar "From" name. It might be your company name or the specific product or service that subscribers are interested in. The key is to keep it simple and recognizable, without being too fancy. You can also A/B test your "From" name and address to see if they will fit in your subscribers' inbox view.

With these aspects in mind, you'll be able to see a difference in your overall email marketing campaign. You'll be able to please subscribers while helping carry them through the marketing funnel.