Do job postings count as a backlink?

Job postings can be an invaluable contribution to your SEO campaign, serving as backlinks that help establish your website as an authority. Job postings should include a link leading back to your website, whether for more information about the company or to allow prospective employees to apply through your site.

The best way to get the most use out of job postings as backlinks is to exercise effective SEO practices that can help your job posting rank higher in SERPs. Subsequently, you'll likely see a large amount of traffic visit your job posting, with more clicks to your website to help indicate to Google that your website is an authority. Depending on how well your job posting ranks for certain relevant keyword searches, you may draw high-quality applications much like the rest of your SEO campaign draws high-quality leads and customers.

Because of their potential effectiveness in boosting your website, having multiple job openings can present you with the opportunity to help your entire website.

Ultimately, using job postings as backlink opportunities can not only help more people find your postings, but they can also reinforce the rest of your SEO strategies.