How do you get a lot of Twitter followers?

Getting a lot of social media followers, including Twitter users, doesn't have a secret formula or strategy behind it. However, there are several keys to getting high-quality Twitter followers.

Write and Curate Valuable, High-Quality Content

One of the best ways to get more Twitter followers to your account is to write and republish top-quality content that people will find engaging and possibly share. Highly shareable content can help you get the most out of your social media accounts, and Twitter is no exception. The more reputable the source material you write and push, the more trustworthy your brand will seem.

Follow Industry-Relevant Accounts and Potential Partners

Another way to help make sure that you further expose your brand and improve your social media network is to be a strategic follower. Don't simply follow any account that comes your way in hopes that they'll follow back. Be selective with the accounts you choose, and you may come across accounts that give you good insight into popular industry trends—which you can write about—as well as potential partners. Tweeting messages to more popular accounts may also get you favorable attention and more traffic to your website as a result.

People like a company that seems personable and engaged, making them more likely to follow you in turn.

Engage with Followers and People Who Interact with You

Individuals who follow your account will want to feel like they're interacting with a person. If they thank you for your services or products, or even simply an offer that you're publicizing on Twitter, try to respond as often as possible. People don't want to feel like they're speaking with a corporate entity as much as they want to talk with a human being. Interacting with people when they interact with you is a great way to encourage them to become satisfied customers. Through word of mouth, happy followers can also encourage others to follow suit.