The more stagnant a blog gets, the harder it will be to draw a lot of traffic and maintain it. Producing large amounts of high-quality comment on a regular basis is a great way to gain a bigger audience and keep your current one engaged.
To make a successful blog and keep it successful, you'll need a process in place.
According to high-profile professional blogger Neil Patel, he's developed a great process that has gotten him the best results.
The first step he uses is finding topics to write about, and the easiest method is to look at other blogs in the industry and find trending topics, along with content that competitors have written.
At the same time, you want to make sure your content is original. Avoid copying any other bloggers at all costs. Not only will you get punished by Google's algorithm for using duplicate content, but you'll also damage your overall reputation in the industry.
Change the title and the content to be unique, while keeping it top-notch, and you may rank above big competitors for many topics.
Once you have your chosen topics, it's time to create an outline. This outline should include an intro, body, and conclusion.
It's ideal to write out the introduction and conclusion in full first, and then list the points you want to cover in the body.
This will give you a solid idea of what to write when it comes time to actually create the blogs.
After you've developed a detailed outline, it's time to actually write the full post. With the intro and conclusion already written, this step should be relatively easy. All you need to do now is fill in the body.
There are some tips you should keep in mind when writing your posts. First, it's ideal to keep the post under 1,500 words, because your audience may tire from reading after about 1,000. Second, use personal words such as "you" and "I" to create a conversation with your readers. You should also use data such as detailed statistics to further engage and increase trust among your audience. Also, keep the language simple; nobody wants to feel like they need a dictionary to get through a post.
While you can do this yourself, of course, you may want to speed up this process by hiring someone to do this for you. A good content creation company can even write content for you and maintain a blog.
Another good practice is to use a content calendar to schedule content creation, which will help keep you on track.
Using this process, you can create consistently great content on an easy-to-follow schedule.