How do I boost my landing page using Google AdWords?
While a majority of marketing in AdWords entails building landing pages to boost AdWords performance, it's a good idea to do the reverse as well.
Prior to creating campaigns, you should check to see if there is sufficient search volume for the keywords you want to use. You can use the Keyword Planner Tool to find these opportunities, which you can access using your Google Adwords account.
Once you've determined which keyword opportunities are worth pursuing, try to develop long-tail versions that people search. keywordtool.io is a good resource for this.
Improve Your Targeting with AdWords
If your keywords have a lot of demand behind them, you'll find Google AdWords to be of great benefit for your landing pages, with more control over who gets to them. AdWords is ideal for capturing users closer to the bottom of the marketing funnel, showing ads to them based on their specific queries. More qualified leads will see your landing pages, which means potentially more conversions.
The Process of Using AdWords to Boost Landing Pages
There are generally three core steps for using Adwords to increase the effectiveness of your landing pages:
- Keyword
- Ad
- Landing Page
Without good keywords, ads won't receive clicks, and if the ads are bad, people won't click on them. And if your landing page is weak, people won't perform the desired call to action.
For the most relevant ads, use the targeted keywords. This includes putting keywords in Ad H1s and description when appropriate. Keywords can also appear in URLs. This helps ensure the ad is exactly what your audience is looking for.
Ultimately, you should judge keywords by clickthrough rate (CTR), conversion rate, and CPA.
With ads, you should judge them by CTR along with CTA.
Finally, judge landing pages by conversion rate.
Using these steps, you can efficiently optimize your ads to help improve your landing pages.