How do SEO and PPC work together?

Many people might mistakenly think that SEO and PPC are mutually exclusive campaigns, but they can actually complement each other in several ways. One of the best ways to boost your website is to take advantage of both types of campaigns.

Visibility

One of the clearest benefits of using SEO and PPC together is increased visibility on search engine results pages (SERPs). Even if you rank toward the top of page one for a certain keyword, you may benefit more from having a paid ad appear even higher. The more visible you are, the more people are likely to trust you as an authority.

Different Keyword Data

When running SEO and PPC together, you may find that one keyword is more successful in SEO than PPC, and vice versa. In these cases, you can figure out which keywords are working for each campaign, and optimize accordingly. This can help make sure that one campaign backs the other when a keyword isn't ranking that well for one.

PPC Informs SEO Campaigns

Oftentimes the performance of your PPC campaign can affect your SEO strategy. Once you figure out which PPC ads result in the highest number of conversions, you'll be able to use that information to optimize title tags, meta descriptions, and content on organic pages. The reason you'll want to use PPC to map SEO campaigns is because you can see results more instantly with PPC, whereas SEO takes time.

These are simply some of the many ways SEO and PPC can work together to help each other and, ultimately, your business. You'll be able to see the results you want when you make use of a functioning combination of these two campaigns.