There are many different factors that can influence a website's performance, both in terms of SEO or PPC and user accessibility. It can be a challenge to track all of these and find any weaknesses on your own, but an automated site audit can provide a clear picture of your website, including both strengths and weak points that you can improve.
The great thing about a site audit is that it allows you to see nearly every aspect of your website's on-site and off-site optimization in a central location. It presents all of the necessary information and analyses in an easy-to-read format, painting a full picture of your performance.
With a reliable site audit, you don't have to worry about anything going overlooked like you would with a manual check-up. You'll also be able to learn how well your website is performing compared to the competition, which can help you determine how to further optimize your website to beat them.
A good site audit will let you know how you can improve upon those weak points that it detects. You can get a good idea about how to optimize images, text, video, and more, make your website more mobile-friendly, make webpages load faster, and much more.
Ultimately, a site audit can be an invaluable tool for you to learn what's working and what isn't, as well as the next steps you should take to boost your website.