When you’re not achieving your revenue goals, it’s likely your business simply can’t stay afloat. In some cases, even reaching your goals isn’t enough. To be truly successful, you want to consistently meet—and beat—your company’s goals. Unfortunately, many business owners struggle to fulfill expectations because they’re not sure why they’re falling short or what they can do about it.
In order to achieve your goals, you need to monitor and adjust your marketing strategy until you’re on the path to success. Clickx can provide you with the tools you need to ensure you’re meeting the expectations you’ve established for yourself. Through using the features available within the Clickx App, you can develop a marketing strategy that helps you go far beyond your revenue goals.
Let’s take a look at what these various tools do, how you should use them, and how they will help you exceed your revenue goals month after month.
Key Takeaways:
- In order to meet your goals, you need to understand where your marketing strategy is falling short.
- Features within the Clickx App, including the Site Audit and Competitors features, can help give you an in-depth look at your marketing strategy.
- Using the right tools to track and measure your marketing efforts can enable you to identify mistakes, as well as opportunities to improve revenue.
1. Uncover Sales Funnel Issues With a Website Audit
Your website acts as a hub for all of your online marketing activities. When leads come to your website from your social media platforms, search engines, or other sources, you want to ensure they’re able to find the information they need quickly and easily. If users are struggling to navigate your website or are running into dead links or 404 pages, you may be losing sales. A site audit can help you identify these problems.
[Tweet “A site audit can help you uncover critical sales funnel issues.”]
The Clickx Site Audit feature enables you to see which areas of your website could use improvement. In this example, you can see some of the issues that it has picked up on, including broken pages and malformed URLs.
Understanding and fixing the issues on your website can give you an idea of where customers are falling out of the sales funnel. When you understand the challenges your customers face while on-site, you can make efforts overcome them. This might include things like improving load times, fixing broken links, or other small changes that help improve your user experience. Overall, a better experience can increase the chance of your leads converting into paying customers.
2. Optimize Content Based on Activity Analytics
The content on your website can determine whether or not a visitor becomes a customer. Not only should it entice new customers, it should convince them to convert and keep them coming back. To create the best content possible and increase your revenue, you can use analytics to understand how your audience is connecting and converting.
In this example, you can see that the Top Pages tab within the Clickx Analytics feature allows you to see how well your most popular content is doing. The feature also reveals exactly which pages your visitors are viewing most and how long they’re staying on each page. This helps you understand what content is doing well and which pages aren’t bringing in many leads.
Understanding what topics are the most popular with your target audience can help you create a content marketing strategy that will attract more leads. Moreover, creating the right content can get you more repeat visitors, as well as increase your authority and help you reach a larger audience. All of this can only mean great things for your bottom line.
3. Attract More Quality Leads With Improved SEO
Search Engine Optimization (SEO) enables you to rank higher in Search Engine Results Pages (SERPs) and get your content in front of more potential customers. If done correctly, it helps you target those actively trying to find a solution to a problem they’re already experiencing. These are often high-quality leads who are looking to better understand their options or even make a purchase.
[Tweet “Improved SEO can ensure you attract high-quality leads.”]
With the Clickx Keywords feature, you can easily see how your SEO strategy is working on both Google and Bing. Not only does this tool show you how many top-ranking keywords you have (as in the chart above), it also tells you the search volume for each keyword and how difficult it is to rank for. It can even help you decide which keywords to target through paid advertisements.
As a complement to that, the Search Console feature also enables you to monitor some of your SEO tactics. This feature shows you specific keyword and search data so you can see exactly how you’re generating traffic. You can view the average number of impressions versus the number of click-throughs to your page. Using this information, you can tweak the way your content appears on results pages to increase conversions.
When you use both of these tools together, you can develop a strategy that helps you outrank your competition, increasing your authority, visibility, and number of leads. When you have more high-quality leads coming to your website, you can convert them into customers more easily.
Bonus: Reach Revenue Goals Quicker by Analyzing Your Competitors’ Strategy
If you’re wasting time and money developing your online marketing strategy, you will struggle to reach your revenue goals. You can speed the process up and save resources by examining your competitors’ strategies.
The Clickx Competitor feature tells us the important details about a competitor’s online strategy. In the above example of a competitor analysis, you can view the trust flow, stats, and citation flow of a particular competitor. The feature also reveals more detailed information including backlink URLs, anchor text, top pages, and top organic and paid keywords.
Understanding your competitors’ tactics can help you develop the right strategy using less time and fewer resources. You can quickly figure out how to appeal to potential clients without needing to waste your precious time and money on trial-and-error. Through using a competitor analysis, you can spend less, create a stronger strategy, and improve your sales.
Conclusion
Developing a marketing plan that allows you to consistently grow your revenue can be difficult. This is especially true if you’re not using the proper tools. The features within the Clickx App make it easier for you to analyze your strategies and tweak them accordingly. In doing so, you’ll be in a position to attract more qualified leads and boost conversions.
Let’s recap four of the Clickx features that can help you meet—and beat—your revenue goals:
- Use the Site Audit feature to find problem areas within your website that may be hurting your sales funnel.
- Monitor and track website analytics to better understand what content your target audience is looking for.
- See how your SEO strategy is working with the Keywords and Search Console features.
- Keep an eye on your competition through the Competitors feature and pull inspiration from their marketing tactics.
Which of these Clickx App features do you think will bring the most benefit to you? Let us know in the comments section below!
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