6 Ways to Use Images to Improve Your Web Conversion Rate
The purpose of a business site or landing page is to convert browsers into buyers. Every element of...
5 Ways to Beat your Competition at SEO
In SEO today, most people will know that it takes an awful lot to stay ahead of your competitors to...
8 Rules of A/B Testing
Marketers who aim to find accurate data seek for the best source or system that provides the most...
The Golden Rules of Link Building
During the last year or so, link building has been shaken up, and yet, plenty of things have...
5 Tips to Maximize your Email Marketing Efforts
Email is an effective way to communicate with clients. Below are five tips that can be used to...
Why Videos Are Important With Your SEO & Social Media Strategy
Online video has become an integral part of any online marketing strategy. In the past streaming...
Duplicate Content and the Future
Websites with good rankings containing duplicate content can easily fall into the depth of the...
10 Steps to Optimize Your WordPress Blog for SEO
When it comes to highly effective SEO strategies, most people know by now that great, quality...
Importance of Title Tag for SEO
Title tag is a very important factor for optimizing a website. A common issue with several...
3 Common Technical SEO Problems and How to Solve Them
As SEO marketers we all face challenges that arise in our marketing efforts. This article will go...
5 Mobile Marketing Tips for Small Businesses
According to the International Communication Union, globally there are 1.5 billion people who...
Writing Effective Calls to Action
A call-to-action, or CTA, plays a vital role in Internet marketing efforts and it is used in the...
Perfecting Your Landing Page Strategy: 4 Elements to Consider
Landing Pages are very important. As a marketer it is necessary to make sure that you are committed...
3 Key Elements of Highly Effective Search Marketing
While there are many parts of a search marketing campaign, there are some key elements that need to...
Content Strategy & SEO: Achieve High ROI & Improved Search Rankings
In most companies who offer SEO services, the content writers and the SEO professionals work in...
5 Neat SEO Infographics
It seems that every time you get online these days, there is a new infographic. Some infographics...
Effective Link Building Techniques
Effective Link Building Techniques While many companies use paid link building techniques and...
Using Google Authorship to improve your SEO
Have you Googled something and noticed that some of the search results that come up have pictures...
Link Building & SEO
Link building is a critical part of search engine optimization. Obtaining incoming links to your...
Important SEO Ranking Factors
SEO (Search Engine Optimization) is widely used in businesses today. SEO is a huge factor in a...
Google AdWords: Not Just For Business
Google AdWords is Google’s advertising platform that allows users to display text ads on Google’s...
7 SEO Myths Uncovered
As the world becomes more and more connected over the web, it is critical for businesses and...
Boost PPC Performance with Ad Extensions
Investing in online marketing is an essential part of a well-rounded marketing strategy. Maximizing...
Did Google Penguin affect your site’s search ranking?
What is Google Penguin?
What is Black Hat SEO?
Many businesses with websites are engaging in search engine optimization (SEO) these days to ensure...
Get More Traffic and Save Money by Experimenting with Your PPC Campaign
As pay-per-click consultants, we constantly monitor and adjust client ad campaigns in order to...
4 Signs Your PPC Campaign Needs Reviving
Keeping your PPC campaign growing and delivering results is a key part of managing your PPC...
Spotting Red Flag Link Building Strategies
Link building is a critical part of a solid search engine optimization strategy. Achieving...
4 Reasons Why Google+ Matters
Google+ invite image property of Google.com.
Why Social Signals Matter
With the advent of Facebook and Twitter, getting involved in social media networks has become a...
Retargeting Done Wrong
Retargeting is a powerful advertising tool that should be part of every business’ online marketing...
Strategies for Creating Social Signals
As social signals become more crucial to online rankings assigned by Google and other major search...
7 Tips for Creating Retargeting Ads that Convert
Due to its relative low cost and high ROI, retargeting has become an essential part of any online...
Using Local Connections to Maximize Link Building
Link building, or the art of growing the link profile of your website, is a substantial factor in...
Demystifying Your Quality Score
If you’re running a PPC ad campaign, chances are that you’ve looked at your Quality Score very...
5 Reasons List Articles Increase Page Views
With limited time and screen space, most online browsers prefer reading content that is written in...
6 Elements of a Great PPC Ad
The internet is a shopper’s best friend. From doing initial research, reading product reviews or...
Do Your Meta Descriptions Measure Up to Search Engines?
While meta descriptions are not the most important element in determining your website’s rank on...
Why Your Website Form is Not Converting
An effective website is a powerful lead generation tool for any business. If your website is not...
Writing Ad Copy that Converts
Your ad copy is the single most powerful element that attracts web users to click on your PPC ads....
5 Ways to Lower Your AdWords Ad Spend
If you’re running a PPC ad campaign, you already understand that there are two parts to a...
Key Elements for a Successful PPC Campaign
The online presence of your business is crucial in today’s competitive market. Pay-per-click (PPC)...
4 Black Hat Marketing Techniques to Avoid
Achieving high search engine rankings is crucial for online businesses. Search engine optimization...
Selecting the Best Keywords for Your PPC Campaign
Pay-per-click (PPC) online advertising is a great way to increase the visibility of your business...
Biggest PPC Misconceptions
More and more, business owners are realizing that marketing their business online is essential....
Using Geo-Targeting to Increase Conversions
Geographical targeting is a helpful tool provided by search engines. It allows you to focus your...
Five Steps to Building Landing Pages that Convert
Creating a successful pay-per-click campaign (PPC) depends on the right combination of elements....
What to Look for in a PPC Agency
There are almost as many PPC agencies as there are keywords to choose from. Finding the one that is...
10 Pay-Per-Click Tips That Save You Money
If you’re like all people, you want to get the most for your money. Your pay-per-click (PPC)...
Five Reasons Why Your Small Business Needs PPC
Pay per click (PPC) has become a go-to marketing strategy, but there are still some smaller...
Remarketing – The Intelligent Way to Market
If you track your web traffic, you know that getting people to visit your website is only the first...
7 Essentials for an Effective Landing Page
Landing pages are the new era of internet marketing and advertising. The effectiveness of landing...
Top Three Pay-Per-Click Campaign Mistakes
When done correctly, a Pay-Per-Click (PPC) campaign can create qualified traffic for your business....
The Importance of Investing in Search Marketing
If your business or organization doesn’t directly depend on your website for business, chances are...
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