When you think of ways you employ digital marketing within your company, you probably think about things like the email marketing campaigns you run and your social media sites. However, there are a number of other aspects to digital marketing that you need to make sure you’re doing—and doing correctly. Today, let’s learn more about the different parts of digital marketing and how to make sure you’re doing everything right.
If you know about the basics of digital marketing, you’ve likely read about things like including keywords in any of your website content to ensure people will find your site. While that’s important, digital marketing is so much more than simply injecting keywords into your site. While content is extremely important, you also need to think about things like social media marketing, attracting organic searches, and mobile marketing.
Social media marketing is becoming increasingly popular due to its reach and ability to reach different audiences—for instance, different audiences will be interested in different things, and you can use platforms like Twitter, Facebook, Instagram, Pinterest, and more to showcase different things you do. On Facebook, you have more room to share content and imagery, so you can flesh out your posts for the audience that will spend a lot of time on them.
Instagram and Pinterest now offer integration with users that allows people to buy directly from a post, so it can be extremely beneficial to link your online shop to your social media profiles as well.
You can even start using newer platforms like Snapchat for quicker or shorter-form mobile advertising and marketing.
When consumers look for something on the internet, they’ll only find your site if your site has been optimized in such a way that it appears in their search results. The ways you can optimize your site include geo-targeting specific audiences with keywords based on location, posting regular blogs that establish you as a leader in your industry, and including content that is regularly updated with relevant keywords so that your site gets indexed frequently and its ranking updates.
Studies have shown that people click away from websites almost immediately if the website doesn’t format/adjust to the device they are browsing on. In other words, if your website isn’t responsive and doesn’t display properly on mobile phones or tablets, you are inadvertently alienating a lot of visitors that you could be converting into customers. Make sure that your website is capable of displaying properly on all devices, and also make sure that you are implementing intuitive calls to action—for instance, a button that says “contact us” can prompt the user about making a phone call.
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Another aspect of digital marketing that is absolutely essential is nurturing your leads. It’s not enough anymore to simply put the information out there and hope for the best. Statistics say that only one to three percent of website visitors make a purchase decision the first time they visit a website. That means that in order to convert customers, you need to convince those 97-99 percent to come back and buy—how do you change their minds from their first visit. Retargeting ads that remind consumers of your business, email follow-ups, and other strategies will help you nurture those leads and turn them into customers.
Diverse content is an important method of attracting and keeping the attention of a variety of visitors. Some customers respond better to things like blogs, while others respond better to video content. In order to ensure that you are reaching everyone you want to be connecting with, it’s important to offer your visitors a variety of different ways to learn more about what you do.
If you’re not tracking the effectiveness of your digital strategies, such as an email of social media campaign, you’re leaving money on the table and wasting time. If you don’t know how certain efforts are working and whether they’re bringing you new business, how can you refine them to ensure that they’re delivering the optimum ROI?
There are a lot of tools you can be using to track how your digital marketing efforts are performing—to learn more about them, contact Clickx today. We’re committed to helping businesses of all sizes develop the best ways to market their services or products, and we’re ready to help you grow your business.
