Inside Ad Age’s Favorite B2B Marketing
Worried that your B2B marketing is a little uninspiring? You’re not alone. While the web has...
Burger King Bribed Facebook Fans to “Unlike” Them. Here’s Why It Was Genius
You’ve heard that you shouldn’t let one bad apple spoil the whole bunch. But what if you had 30,000...
3 Simple Steps to Writing Better B2B Web Copy
When you work in a B2B industry, it’s hard to boil down the essence of your business into a few...
What Should You Be Focusing on With PPC Marketing?
As web traffic continues to skyrocket on platforms like tablets and smartphones, pay-per-click...
Seven Online Marketing Strategies Your Competitors are Using to Get Your Business
Staying on top of competitors’ marketing strategies has always been a challenge for business...
Content Marketing, Website Optimization and Michael Bay’s “Armageddon”
If you’ve ever seen director Michael Bay’s 1998 blockbuster “Armageddon,” then you already...
Choosing the Right Domain Name
Choosing a domain name can be a daunting endeavor for most people; however, when it comes to...
Why Your Site Will Be Unsuccessful Without Proper Design and SEO
Author’s bio: Jameson Ballinger works as a writer in beautiful Miami, Florida. Jameson has written...
Starting a B2B Blog: The First Steps Toward Better Online Marketing
You’ve heard all about the online marketing value of a blog for your business—how it’s an...
The Power of Lead Tracking for Small Businesses
Attribution is the practice of attributing every sale or lead that your business gets to a...
Content Marketing, Website Optimization and Michael Bay’s “Armageddon”
If you’ve ever seen director Michael Bay’s 1998 blockbuster “Armageddon,” then you already...
How to Make Retargeting Ads More Effective with Segmentation
While retargeting ads are proven to significantly increase the likelihood of lost prospects...
3 Reasons Your Site Needs New Content for Search Engine Optimization
Magnetic content improves your standing with search engines and users alike.
What are Common Search Engine Optimization Link Building Mistakes?
Building and acquiring links to your website can improve your search engine rank and boost web...
How Social Media Is Expanding and How It Helps Your Business
Social networking and social media is no longer a new thing. For over two decades, social media has...
4 Tips for Managing Your Pay-Per-Click Account Through AdWords
In the current day and age of online marketing, it is important to stay up to date on the best...
The Secret Behind Long Tail Keywords: Using Long Tail Keywords for Better Traffic and ROI
Keywords, along with compelling and unique content, are still the foundation of any successful...
The 3 R’s of Writing SEO Content Post-Panda and Penguin
You already know when and how to use your keywords. You already know not to use duplicate content...
Walgreen’s First Ever Self-Powered Store is Coming to Evanston!
Walgreens, the pharmacy giant in the U.S. has announced that they have plans to reduce their carbon...
What’s the Value of Autocompletetype?
In a recent video, Matt Cutts from Google answers the question whether or not businesses should use...
![How Mobile is Leading the Email Revolution [INFOGRAPHIC]](https://www.clickx.io/hubfs/iStock_000001202894XSmall12.jpg)
How Mobile is Leading the Email Revolution [INFOGRAPHIC]
Mobile marketing is increasingly become a more important issue to marketers and business owners...
Google AdWords Introduces Enhanced Campaigns
Google AdWords is now giving advertisers more options to improve upon their current campaigns. With...
5 Common Mistakes of the Self-Ran AdWords Account
Pay-Per-Click (PPC) advertising is a common and effective way for businesses and companies to...
My AdWords Account was Suspended. Now What?
So you’ve received the dreaded suspension email from Google. Your “Account has been suspended.” Of...
Diversifying Your Content for Better SEO
When it comes to search engine optimization (SEO), most marketers will tell you about the...
5 Ways To Generate Leads with Google +
Generating leads is the first stage in the sales process. It involves attracting potential...
5 Creative Ways Your Business Can Use Video To Drive Traffic to Your Website
It’s not enough to know that your business should be using video as a marketing and customer...
How To Build A Better B2B SEO Strategy
SEO, search engine optimization, plays a crucial role in your overall B2B success. Building a...
5 Tips to Building Your Brand Online
The advent of the Internet has provided businesses with all kinds of tools and techniques to help...
The Top 3 Social Media Campaigns of 2012
Social media campaigns are the hottest trend in advertising. There is a growing audience through...
The 3 Best Marketing Campaigns of 2012
2012, The Year of Marketing Genius
3 Bad Sales Habits to Avoid
Effective sales pitches can make or break an organization. The sales people sent out to prospective...
5 Tips to Better Conversion Rates on Your Website
Understanding conversion rates and how to optimize them can have a dramatic impact on the revenue...
How to Make Your Website User-Friendly
You are excited because you have finished designing your own website and it turned out great. You...
5 Good Reasons To Use Google AdWords
Google AdWords is an effective program that helps marketers and business owners to reach their...
5 Social Media Tips for E-Commerce Marketing
Today more and more people are spending time online visiting social network sites. This is apparent...
5 Reasons To Ramp up Your Marketing During the Holiday Season
The period preceding the holiday season is a great time to rethink your marketing strategies and...
Mobile App vs. Mobile Website: The Pros and Cons
Given how convenient mobile phones have become in recent times, more and more people are turning to...
5 Ways to Write Effective Meta Data
In simplest terms, meta data is data used to inform readers about other data. Although meta data in...
How To Better Manage Your PPC Campaign
Numerous small businesses run pay-per-click, or PPC campaigns, to increase their business or to...
4 SEO Tips for Small Business
Looking for the glory of Google’s first page, yet still using the basic SEO optimization...
5 Things That Belong on the Front Page of your Website
Various statistics have revealed that when a visitor arrives at the front page of most websites, he...
5 Tips for Successful Online Video Marketing
The use of video marketing online is more popular than ever and the reasons for its growing...
5 Ways to Maximize your CTR in Search Engine Results
CTR (Click through rate) is not entirely dominated by a high page ranking within search results;...
7 Common Misconceptions About Email Marketing
One of the oldest forms of online marketing is email marketing – it’s about a decade old (that’s...
Three Skills for SEO Success
You need a different set of skills to make a success of every niche and job. The job of SEO (Search...
8 Important Online Marketing Terms Defined & Explained
Online marketing, as with any other industry has its own terminology and acronyms. One important...
The Difference In Keyword Research For SEO vs. PPC
Although both Search Engine Optimization and Pay Per Click advertising use keywords to drive...
Building a Successful Google Campaign from Scratch
In order to reach your market, what keywords will you use? By using the right keywords, you can...
How to Establish a Goal Plan for Your PPC Campaign
Pay Per Click online marketing campaigns can be highly effective at driving traffic to your...
6 Ways to Use Images to Improve Your Web Conversion Rate
The purpose of a business site or landing page is to convert browsers into buyers. Every element of...
5 Ways to Beat your Competition at SEO
In SEO today, most people will know that it takes an awful lot to stay ahead of your competitors to...
8 Rules of A/B Testing
Marketers who aim to find accurate data seek for the best source or system that provides the most...
The Golden Rules of Link Building
During the last year or so, link building has been shaken up, and yet, plenty of things have...
5 Tips to Maximize your Email Marketing Efforts
Email is an effective way to communicate with clients. Below are five tips that can be used to...
Why Videos Are Important With Your SEO & Social Media Strategy
Online video has become an integral part of any online marketing strategy. In the past streaming...
Duplicate Content and the Future
Websites with good rankings containing duplicate content can easily fall into the depth of the...
10 Steps to Optimize Your WordPress Blog for SEO
When it comes to highly effective SEO strategies, most people know by now that great, quality...
Importance of Title Tag for SEO
Title tag is a very important factor for optimizing a website. A common issue with several...
3 Common Technical SEO Problems and How to Solve Them
As SEO marketers we all face challenges that arise in our marketing efforts. This article will go...
5 Mobile Marketing Tips for Small Businesses
According to the International Communication Union, globally there are 1.5 billion people who...
Writing Effective Calls to Action
A call-to-action, or CTA, plays a vital role in Internet marketing efforts and it is used in the...
Perfecting Your Landing Page Strategy: 4 Elements to Consider
Landing Pages are very important. As a marketer it is necessary to make sure that you are committed...
3 Key Elements of Highly Effective Search Marketing
While there are many parts of a search marketing campaign, there are some key elements that need to...
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