The 2 Step Guide to Brainstorming Long Tail Keywords for Content Marketing
Long tail keywords have been coming into focus as a powerful SEO strategy for a while now, but that doesnβt make it easy to generate a list of specific keywords to optimize for out of thin air.
By finding inspiration from the subject matter and content you already know and love (your business!), you can crate a solid foundation to kickstart your long tail keyword content marketing strategy.
Of course, itβs best to make things easy on yourself by following a few prompts to get your creative juices flowing. In this post, weβll give you a few ideas on specific steps to take in order to achieve this.
Why Do Long Tail Keywords Matter?
Back in the old days, one would focus on a group of short keywords gain valuable rankings, but times have changed. Now, small businesses should focus far more on the βlong tailβ rather than highly competitive keywords.
Long tail keywords focus on specificity. Itβs not just βroofingβ β itβs βroofing shingles approved by my homeownerβs associationβ.
[Tweet βLong tail keywords focus on specificity.β]
While long-tail keywords have been around for a while, theyβve become a bit of a hot topic lately due to the language shift in online searches. We donβt mean Spanish or German, either. No, weβre talking about the way people phrase things when they search. People ask specific questions and search for entire sentencesβas such, it only makes sense to target these types of phrases!
Things have changed, but thankfully, weβre here to make sure you know everything you need to know about long tail keywords.
Now that youβre convinced, letβs go over a few strategies to generate keywords that work for your market. Weβll keep it short and simple.
Step 1: Review Your Businessβ Services
At their core, your marketing strategies should always be based around your business and the services or products it provides. It only makes sense to start your keyword list by reviewing your own businessβ services and products.
The great thing about content and search engine marketing is that you can focus on your intangible services too. Your company may offer sink repairs, but you also save people a lot of time and stress. Thatβs an intangible benefit. Keep these in mind as you are writing down your ideas.
So, how do you find long tail keywords from this? Try each of the following methods and youβll find yourself looking at a long list of them:
- Create a list of the categories your services fall under.
- Next, simply create a detailed list of your actual services, along with alternative titles for each one.
- Create a new list for each of your services, describing the main features of that service in bullet points.
- Add to each of those a list of commonly asked questions per service or product.
At this point, youβll find that you already have several long lists of highly relevant keywords to start using for search engine optimization purposes.
Step 2: Consult Your Search Analytics
First of all, if youβre not running analytics, please take a moment and set that up first.
Now that youβre up and running with analytics, itβs time to start making use of the data. By referring to the search traffic you already rank for, you can understand how to build and strengthen your ranking for similar keywords.
This is great, because targeting for keywords that relate to what you already rank for will bolster your position for that entire topic range. Soon, youβll be the master of the internet! Or at least youβll start building your organic traffic more effectively.
Hereβs a few steps to use your analytics to accomplish this:
- Log into Google Analytics and navigate to Acquisition > Campaigns > Organic Keywords.
- Work your way through the searches that brought people to your site. Write down similar, natural search queries based on these findings.
- Pick a few of your favorites. Enter these top keyword ideas into Google Keyword Planner to generate similar keywords.
You can use the Keyword Planner in three different ways to help you out:
- Search for entirely new keyword ideas based on one of your new phrases.
- Research volume and trends about certain topics.
- Take two different lists of keywords and see how many different ways they can be stacked together.
It wonβt be long before you have more keywords than you know what to do with!
Bonus Step: Use Trending Topics as Inspiration
If youβre still not satisfied with your list of keywords, thereβs another place that can help you on your quest. When youβre really feeling stuck, it can help to compare what topics are trending upwards in the grand scheme of things to help you focus on the right subjects.
Google Trends is a quick and effective way to get just that kind of information about whatβs buzzing online.
Hereβs how to squeeze a few more ideas onto your list:
- Fire up Google Trends and pick out a few of your ideas from the first two steps.
- Enter them in the search box separated by commas and hit Enter. Youβll see a graph that compares their search popularity over time (you may want to note which ones are heading up).
- Leave your search the way it is and scroll down towards the bottom. Find the Related Searches box, and the locate the queries column. Click on Rising to sort out a list of niche topics on the rise. Google associates these with the topics you were initially comparing, so they will bring in relevant traffic once youβve optimized appropriately.
- Pick out a few new keywords from that column. Youβll use these to help you whittle down to finer points in a moment.
- Rinse and repeat steps 2β4 with your new search topics until youβve found more specific keywords for your long tail strategy.
By this time, you should have a βmind mapβ of long tail keyword ideas based around exactly what it is your business does.
From here, itβs up to you to take these ideas and translate them into your content marketing strategy.
Conclusion
When you first get started, building up a respectable list of long tail keywords can feel like an impossible task. However, all you need to do is get a little creative with the data already available to you.
Itβs easy to generate a keyword list by looking in the right places. By relying on your businessβ existing services, your websiteβs analytics data and trending topics, you can quickly create a list of highly relevant long tail keywords to optimize for in your SEO strategy!
Now itβs your turn. What tricks do you use to identify relevant long tail keywords? Share your tips with the rest of the community in the comments section below!