Brand
&
Identity
System
The complete reference for representing Clickx across every surface, medium, and context. A living document maintained by the brand team.
Logo Variants
Use the correct logo variant for each background context. Never alter proportions, colors, or spacing.
Full Color
FIG. 01- Format
- SVG·PNG·EPS
- Min Size
- 120px
- Use On
- Light BG
Reverse Color
FIG. 02- Format
- SVG·PNG·EPS
- Min Size
- 120px
- Use On
- Dark BG
All White
FIG. 03- Format
- SVG·PNG·EPS
- Min Size
- 100px
- Use On
- Photography
All Black
FIG. 04- Format
- SVG·PNG·EPS
- Min Size
- 100px
- Use On
- Print / Mono

Icon Mark
FIG. 05- Format
- SVG·PNG·EPS
- Min Size
- 32px
- Use On
- Favicon · Avatar
/ Permitted
DO- 01Use only on approved background colors
- 02Maintain clear space equal to the height of the "c"
- 03Scale proportionally from the center
- 04Prefer SVG for all digital applications
/ Prohibited
DON'T- 01Distort, stretch, or skew the logo
- 02Apply drop shadows, gradients, or outlines
- 03Place on busy backgrounds without a container
- 04Recreate the logo in any other typeface
Color System
Marigold is the anchor. Every supporting color earns its place by amplifying — never competing with — the primary.
Marigold
Primary brand color · Anchor of the system
- HEX
- #F8B018
- RGB
- 248·176·24
- CMYK
- 0·35·95·0
- PANTONE
- 137 C
Deep Navy
No. 02- Hex
- #1E2A38
- Rgb
- 30·42·56
- Use
- Brand Dark
Darkstone Blue
No. 03- Hex
- #4C4E60
- Rgb
- 76·78·96
- Use
- Secondary
Light Haze
No. 04- Hex
- #F6F6F7
- Rgb
- 246·246·247
- Use
- Light BG
Accent Blue
No. 05- Hex
- #60BBEA
- Rgb
- 96·187·234
- Use
- Links
Accent Red
No. 06- Hex
- #EF5023
- Rgb
- 239·80·35
- Use
- Alert
Accent Green
No. 07- Hex
- #BAD531
- Rgb
- 186·213·49
- Use
- Success
Muted Teal
No. 08- Hex
- #56A3A6
- Rgb
- 86·163·166
- Use
- Accent
Soft Coral
No. 09- Hex
- #FF725C
- Rgb
- 255·114·92
- Use
- Warm
Ivory
No. 10- Hex
- #FAF3E0
- Rgb
- 250·243·224
- Use
- Warm Neutral
Text Grey
No. 11- Hex
- #777777
- Rgb
- 119·119·119
- Use
- Body
Charcoal
No. 12- Hex
- #333333
- Rgb
- 51·51·51
- Use
- Dark Text
Type Specimen
Montserrat is the sole typeface of the Clickx brand. Geometric construction, humanist warmth, forward motion.
Aa
Light
300
Aa
Regular
400
Aa
Semibold
600
Aa
Bold
700
Aa
Extrabold
800
Aa
Black
900
H1 · Display
54pt / 110% / Black
Brand Guidelines
H2 · Section
36pt / 110% / Regular
Visual Identity
H3 · Subsection
21pt / 120% / Semibold
Color System
H4 · Label
16pt / 120% / Bold
Primary Button
Body · Italic
22pt / 150% / Italic
Our brand is built on clarity, trust, and momentum — every element reinforces a singular mission.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789. , : ; ! ? @ # $ % & * ( ) + / —
Interface Kit
Core interactive elements used across all Clickx web properties. Maintain these specifications for consistency.
A · Primary
Get Started- Fill
- #F8B018
- Radius
- 14px
- Height
- 60px
- Weight
- 800
B · Outline
Learn More- Border
- 3px · #F8B018
- Fill
- Transparent
- Hover
- Fill gold
Primary white text
Secondary body — paragraphs and descriptions.
Muted text for metadata, captions, and labels.
Link style · Accent BlueHighlighted · active gold text
Badges & Pills
Surface · Dark
Aa — Dark / Black
Primary surface. 4.5:1 contrast minimum.
Surface · Mid
Aa — Mid Dark
Elevated sections. Sibling of dark.
Surface · Warm
Aa — Ivory / Warm
Editorial surface. Use sparingly.
Product Marks
Each Clickx product carries a dedicated mark that extends the parent system while expressing individual identity. Color and reverse variants supplied.
Clickx Network
FIG. 01The community and partner network platform
SCALE
FIG. 02Growth agency accelerator program
Start
FIG. 03Foundation program for new agencies
Grader
FIG. 04Free website and marketing auditor
Brand Assets
Official Clickx assets for partners, press, and internal teams. Always use the most recent versions.
Primary Logo
Full color variant in scalable SVG format. Additional variants below.
Montserrat Typeface
Complete family, all 6 weights. Hosted on Google Fonts under the Open Font License.
Color Palette
Adobe Swatch Exchange file containing all 12 brand colors. Available on request.
By downloading Clickx brand assets, you agree to use them in accordance with these guidelines. For custom requests, co-branding, or usage clarifications, contact brand@clickx.io.
Colophon
Need something outside
these guidelines?
Reach out to the brand team for custom use cases, co-branding requests, or media inquiries. We typically respond within two business days.
brand@clickx.io