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AEO + SEO ROI Calculator

Tune the inputs to model how investments in SEO and Answer Engine Optimization (AEO) compound into traffic, leads, and revenue over time.

Your Business

SEO — Google Organic

Compounding

AEO — Answer Engines (ChatGPT, Perplexity, Google AI)

High Intent

Defaults are based on Clickx benchmarks. Adjust any value — the model recalculates instantly.

How The Math Works

SEO compounds. AEO converts. Stack them.

SEO

Each month, organic traffic grows by your monthly growth rate against the prior month's baseline — that's why investment compounds. Visitors convert to leads at your SEO conversion rate, then to customers at your close rate.

AEO

AI engines cite your brand in answers. Each citation drives a smaller volume of visits — but those visitors arrive pre-qualified and convert at multiples of organic SEO traffic. Citations grow as you build topical authority.